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Grassholes at Cavallo Point, Marin County, California

Grassholes at Cavallo Point, Marin County, California

Jonathan Littman’s office decor, replete with Lasse Larbovik Thinktopia poster.

Jonathan Littman’s office decor, replete with Lasse Larbovik Thinktopia poster.

"The Kiss" from Arissa Archive. A closer look at Antoni Arissa, one of the most prominent Spanish avant-garde photographers, whose work went practically unnoticed for eight decades. With the exhibition Arissa. "The Shadow and the Photographer" 1922-1936, Espacio Fundacion Telefonica will be reappraising this artist and giving him his first photographic retrospective, which can be visited from 4th June to 14th September on the 3rd floor.

"The Kiss" from Arissa Archive. A closer look at Antoni Arissa, one of the most prominent Spanish avant-garde photographers, whose work went practically unnoticed for eight decades. With the exhibition Arissa. "The Shadow and the Photographer" 1922-1936, Espacio Fundacion Telefonica will be reappraising this artist and giving him his first photographic retrospective, which can be visited from 4th June to 14th September on the 3rd floor.

Vitro Sa captures a moment on Brazil’s most famous beach

Vitro Sa captures a moment on Brazil’s most famous beach

Brilliant work from Romina Ressia

Brilliant work from Romina Ressia

Best Made Company for Summer 2014

Best Made Company for Summer 2014

Ray LaMontagne’s concert at Northrup Auditorium last week was possibly the best concert of the Summer. He’s coming back in September and so will we.

Ray LaMontagne’s concert at Northrup Auditorium last week was possibly the best concert of the Summer. He’s coming back in September and so will we.

Thinktopia® is launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into action.

 

Primal Branding: How To Create Zealots for Your Brand, Your Company and Your Future was published by Simon & Schuster/Free Press in 2006 and has become (we are told) a cult classic in marketing and branding. 

 

As branding legend Al Ries declared when the book was launched, “Primal Branding is not the same old branding B.S.”

 

For the last decade, Thinktopia has been using the construct outlined in Primal Branding to help Fortune 100 companies and start-ups define brand strategy, launch new brands, and help to re-engineer existing products and services. 

 

The seven pieces of Primal Code™ are what move people, places and things from being meaningless (or unbelievable) to becoming meaningful and gather fans. In fact, the primal construct of creation story, creed, icons, rituals, sacred words, nonbelievers and leader can be identified in the most popular and powerful brands that exist. 

 

YouTube, the largest social engagement platform on the planet, teaches videographers and storytellers this primal construct. YouTube metrics show that the most-watched YouTube videos all include at least five out of seven pieces of “Primal Code.” 

 

Primal Code creates a system of belief that attracts others who share those beliefs, creating a community of believers: the tribe of people “like us.” 

 

This also can be said for the communities that surround powerful brands like Apple, Nike, Google and Facebook as well as the communities that surround Obama, Lady Gaga, New York City, Silicon Valley, the Civil Rights Movement and climate change. 

 

The construct of Primal Code is even used in military intelligence and artificial intelligence. 

 

"Until the concept of Primal Branding, marketers worked in a maze without a flashlight," says Primal Branding creator Patrick Hanlon. "Thanks to this fresh understanding of how we can create the emotional connections that attach people to brands, we have helped brands get unstuck, and find new markets. 

 

“Most importantly, we have helped people understand how to create resonant, meaningful Brands that people ‘Like’, want to collaborate with, and want to be next in line to become a part of.

 

“Everything we do now becomes a long-term investment in their Brand’s meaning and sustainability, rather than a one-shot surprise attack.” 

 

The new website which is beginning its soft launch in July, will feature articles on current events and other communications that highlight the impact that Primal Code has on Brand communities and society as a whole. 

 

The best way to see how a community evolves is to take part in its evolution. You’re invited to come along and offer your own comments and help us make the site better for everyone at getprimalbranding.com

Thinktopia® is launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into action.

 

Primal Branding: How To Create Zealots for Your Brand, Your Company and Your Future was published by Simon & Schuster/Free Press in 2006 and has become (we are told) a cult classic in marketing and branding.

 

As branding legend Al Ries declared when the book was launched, “Primal Branding is not the same old branding B.S.”

 

For the last decade, Thinktopia has been using the construct outlined in Primal Branding to help Fortune 100 companies and start-ups define brand strategy, launch new brands, and help to re-engineer existing products and services.

 

The seven pieces of Primal Code™ are what move people, places and things from being meaningless (or unbelievable) to becoming meaningful and gather fans. In fact, the primal construct of creation story, creed, icons, rituals, sacred words, nonbelievers and leader can be identified in the most popular and powerful brands that exist.

 

YouTube, the largest social engagement platform on the planet, teaches videographers and storytellers this primal construct. YouTube metrics show that the most-watched YouTube videos all include at least five out of seven pieces of “Primal Code.”

 

Primal Code creates a system of belief that attracts others who share those beliefs, creating a community of believers: the tribe of people “like us.”

 

This also can be said for the communities that surround powerful brands like Apple, Nike, Google and Facebook as well as the communities that surround Obama, Lady Gaga, New York City, Silicon Valley, the Civil Rights Movement and climate change.

 

The construct of Primal Code is even used in military intelligence and artificial intelligence.

 

"Until the concept of Primal Branding, marketers worked in a maze without a flashlight," says Primal Branding creator Patrick Hanlon. "Thanks to this fresh understanding of how we can create the emotional connections that attach people to brands, we have helped brands get unstuck, and find new markets.

 

“Most importantly, we have helped people understand how to create resonant, meaningful Brands that people ‘Like’, want to collaborate with, and want to be next in line to become a part of.

 

“Everything we do now becomes a long-term investment in their Brand’s meaning and sustainability, rather than a one-shot surprise attack.”

 

The new website which is beginning its soft launch in July, will feature articles on current events and other communications that highlight the impact that Primal Code has on Brand communities and society as a whole.

 

The best way to see how a community evolves is to take part in its evolution. You’re invited to come along and offer your own comments and help us make the site better for everyone at getprimalbranding.com

From the Department of Titles, We’re Sold Division

From the Department of Titles, We’re Sold Division

Primal Branding™ logotype designed by Polish graphic designer Jan Bajtlik. For Thinktopia®

Primal Branding™ logotype designed by Polish graphic designer Jan Bajtlik. For Thinktopia®

New Work: Penguin Random House | New at Pentagram

Animation introducing the new Penguin Random House identity.

Bridget Riley with Op Art, 1963

Bridget Riley with Op Art, 1963

From This Isn’t Happiness

From This Isn’t Happiness

From AnOther Magazine

From AnOther Magazine

Grassholes at Cavallo Point, Marin County, California

Grassholes at Cavallo Point, Marin County, California

Jonathan Littman’s office decor, replete with Lasse Larbovik Thinktopia poster.

Jonathan Littman’s office decor, replete with Lasse Larbovik Thinktopia poster.

"The Kiss" from Arissa Archive. A closer look at Antoni Arissa, one of the most prominent Spanish avant-garde photographers, whose work went practically unnoticed for eight decades. With the exhibition Arissa. "The Shadow and the Photographer" 1922-1936, Espacio Fundacion Telefonica will be reappraising this artist and giving him his first photographic retrospective, which can be visited from 4th June to 14th September on the 3rd floor.

"The Kiss" from Arissa Archive. A closer look at Antoni Arissa, one of the most prominent Spanish avant-garde photographers, whose work went practically unnoticed for eight decades. With the exhibition Arissa. "The Shadow and the Photographer" 1922-1936, Espacio Fundacion Telefonica will be reappraising this artist and giving him his first photographic retrospective, which can be visited from 4th June to 14th September on the 3rd floor.

Vitro Sa captures a moment on Brazil’s most famous beach

Vitro Sa captures a moment on Brazil’s most famous beach

Brilliant work from Romina Ressia

Brilliant work from Romina Ressia

Best Made Company for Summer 2014

Best Made Company for Summer 2014

Ray LaMontagne’s concert at Northrup Auditorium last week was possibly the best concert of the Summer. He’s coming back in September and so will we.

Ray LaMontagne’s concert at Northrup Auditorium last week was possibly the best concert of the Summer. He’s coming back in September and so will we.

Thinktopia® is launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into action.

 

Primal Branding: How To Create Zealots for Your Brand, Your Company and Your Future was published by Simon & Schuster/Free Press in 2006 and has become (we are told) a cult classic in marketing and branding. 

 

As branding legend Al Ries declared when the book was launched, “Primal Branding is not the same old branding B.S.”

 

For the last decade, Thinktopia has been using the construct outlined in Primal Branding to help Fortune 100 companies and start-ups define brand strategy, launch new brands, and help to re-engineer existing products and services. 

 

The seven pieces of Primal Code™ are what move people, places and things from being meaningless (or unbelievable) to becoming meaningful and gather fans. In fact, the primal construct of creation story, creed, icons, rituals, sacred words, nonbelievers and leader can be identified in the most popular and powerful brands that exist. 

 

YouTube, the largest social engagement platform on the planet, teaches videographers and storytellers this primal construct. YouTube metrics show that the most-watched YouTube videos all include at least five out of seven pieces of “Primal Code.” 

 

Primal Code creates a system of belief that attracts others who share those beliefs, creating a community of believers: the tribe of people “like us.” 

 

This also can be said for the communities that surround powerful brands like Apple, Nike, Google and Facebook as well as the communities that surround Obama, Lady Gaga, New York City, Silicon Valley, the Civil Rights Movement and climate change. 

 

The construct of Primal Code is even used in military intelligence and artificial intelligence. 

 

"Until the concept of Primal Branding, marketers worked in a maze without a flashlight," says Primal Branding creator Patrick Hanlon. "Thanks to this fresh understanding of how we can create the emotional connections that attach people to brands, we have helped brands get unstuck, and find new markets. 

 

“Most importantly, we have helped people understand how to create resonant, meaningful Brands that people ‘Like’, want to collaborate with, and want to be next in line to become a part of.

 

“Everything we do now becomes a long-term investment in their Brand’s meaning and sustainability, rather than a one-shot surprise attack.” 

 

The new website which is beginning its soft launch in July, will feature articles on current events and other communications that highlight the impact that Primal Code has on Brand communities and society as a whole. 

 

The best way to see how a community evolves is to take part in its evolution. You’re invited to come along and offer your own comments and help us make the site better for everyone at getprimalbranding.com

Thinktopia® is launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into action.

 

Primal Branding: How To Create Zealots for Your Brand, Your Company and Your Future was published by Simon & Schuster/Free Press in 2006 and has become (we are told) a cult classic in marketing and branding.

 

As branding legend Al Ries declared when the book was launched, “Primal Branding is not the same old branding B.S.”

 

For the last decade, Thinktopia has been using the construct outlined in Primal Branding to help Fortune 100 companies and start-ups define brand strategy, launch new brands, and help to re-engineer existing products and services.

 

The seven pieces of Primal Code™ are what move people, places and things from being meaningless (or unbelievable) to becoming meaningful and gather fans. In fact, the primal construct of creation story, creed, icons, rituals, sacred words, nonbelievers and leader can be identified in the most popular and powerful brands that exist.

 

YouTube, the largest social engagement platform on the planet, teaches videographers and storytellers this primal construct. YouTube metrics show that the most-watched YouTube videos all include at least five out of seven pieces of “Primal Code.”

 

Primal Code creates a system of belief that attracts others who share those beliefs, creating a community of believers: the tribe of people “like us.”

 

This also can be said for the communities that surround powerful brands like Apple, Nike, Google and Facebook as well as the communities that surround Obama, Lady Gaga, New York City, Silicon Valley, the Civil Rights Movement and climate change.

 

The construct of Primal Code is even used in military intelligence and artificial intelligence.

 

"Until the concept of Primal Branding, marketers worked in a maze without a flashlight," says Primal Branding creator Patrick Hanlon. "Thanks to this fresh understanding of how we can create the emotional connections that attach people to brands, we have helped brands get unstuck, and find new markets.

 

“Most importantly, we have helped people understand how to create resonant, meaningful Brands that people ‘Like’, want to collaborate with, and want to be next in line to become a part of.

 

“Everything we do now becomes a long-term investment in their Brand’s meaning and sustainability, rather than a one-shot surprise attack.”

 

The new website which is beginning its soft launch in July, will feature articles on current events and other communications that highlight the impact that Primal Code has on Brand communities and society as a whole.

 

The best way to see how a community evolves is to take part in its evolution. You’re invited to come along and offer your own comments and help us make the site better for everyone at getprimalbranding.com

From the Department of Titles, We’re Sold Division

From the Department of Titles, We’re Sold Division

Primal Branding™ logotype designed by Polish graphic designer Jan Bajtlik. For Thinktopia®

Primal Branding™ logotype designed by Polish graphic designer Jan Bajtlik. For Thinktopia®

New Work: Penguin Random House | New at Pentagram

Animation introducing the new Penguin Random House identity.

Bridget Riley with Op Art, 1963

Bridget Riley with Op Art, 1963

From This Isn’t Happiness

From This Isn’t Happiness

From AnOther Magazine

From AnOther Magazine

About:

Thinktopia® is an idea engineering firm dedicated to creating communities around brands. Based in New York, Minneapolis, Everywhere.

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